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Business
R&B singer Monica, has finally to jump in the beauty biz. She has signed a deal with a popular nail polish company, Orly. Monica will launch “Nail Inspirations”, where each bottle of polish will come with its own unique message of inspiration. These encouraging messages will motivate women to stay focused, push through the hard Continue Reading...
Heatwave Interactive, game studio and online publisher, announced today that Grammy Award-winning artist, T.I. and his company, Grand Hustle Records have signed on to appear in Platinum Life. A new online game set in the world of music and hip-hop, Platinum Life will provide the ultimate interactive entertainment platform for artists to connect with their Continue Reading...
Beyonce’s Beyond Productions, LLC has struck a deal with Wynn Las Vegas to distribute select merchandise from the House of Dereon and Dereon brands at several luxury shops at Wynn Las Vegas and Encore. Mathew Knowles and his music label, Music World Entertainment will also offer “I AM…” World Tour merchandise as well as products Continue Reading...
Dwayne Wade of the Miami Heat has decided to leave Converse and has found a new home with the Nike family, more specifically Brand Jordan. Wade biggest issue with Converse was he felt “they didn’t know what to do with me.” He was looking for exposure with a sneaker endorsement, that would take his brand Continue Reading...
Wimbledon champion Serena Williams has launched a new own signature skincare line of Skincare for HSN called Mission Active Beauty. This skincare was developed with the active woman in mind, it fights to reduce free radical damage and prevent skin aging with vitamins and antioxidants. Williams does not intend to retain any of the profits Continue Reading...
Rapper Ludacris has launched a new cognac, Conjure, making its debut from Bourdeaux, France at Vin Expo, it similar to a trade show except it’s for liquor. Reportedly, Ludacris was not low key at all, he arrived in a chauffeur driven Bentley, attracting all of the paps and other vendors at the Expo. Upon his Continue Reading...
Proximo Spirits, Inc. and 1800® Tequila has recently announced their partnership with the Rick Ross and his Triple C’s crew. The miami rapper and his crew will endorse the first and only 100 proof clear tequila on the market, 1800 Tequila’s Select Silver. This endorsement came at a good time in Ross’ career; he released Continue Reading...
Nelly is adding cologne and body care to his portfolio. He has partnered up with Romane Fragrance to distribute a new line of perfume and body care products under his urban fashion brand, Apple Bottoms. The fragrance is “designed to be the perfect compliment to the lifestyle of the Apple Bottoms woman,” celebrating the “beauty Continue Reading...
Jeezy officially announces this week that he has formed a partnership with Belvedere Vodka. He will be sponsored by Belvedere, and Jeezy will officially get paid to co-sign their brand of vodka through a campaign. This proposed campaign will be called “America Reborn”, which includes a website, music video, and of course an ad campaign Continue Reading...
Here is the latest ad for Diddy’s cologne, “I Am King” which will be in store, December 2008 and supposedly he is going launch “I Am King” global in February 2009. And for the ladies, you had to have known Diddy was not going to leave us out, he will be launching a new women’s Continue Reading...
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