
Beyonce may be set to take a break, but she is still making business moves. She will introduce video game fans to her fashion line when items from her Dereon label which will be featured in Nintendo’s Style Savvy.
Beyonce gets a chance to promote clothing line via the game, in which players manage a virtual clothes boutique. Five items from Dereon will be available for fans to download in Style Savvy later this year.
Beyonce very confident the players will love her creations.
“Fashion is something I’ve been familiar with my whole life. (Style Savvy) can teach young girls a sense of business and of responsibility. You have to be a good listener and pay attention to what the customers want. It also teaches you about fashion, using terms that fashion people use, like ‘asymmetrical.’
“It will be fun. The clothes in the game are great, so cute and detailed, and there’s always something new. It’s like playing dress-up, only with digital technology instead of dolls.” [ContactMusic]
More video games for the kiddos.
Nice switch of business. I’m definitely sure it will hit the market because of the popularity she got.