Russell Simmons Celebrates SpongeBob SquarePants

(Pic via Getty Images)

Russell Simmons’ Simmons Jewelry Co. and Nickelodeon & Viacom Consumer Products have partnered to create a line of luxury jewelry and watched inspired by the lovable Nickelodeon cartoon character, SpongeBob SquarePants.

This jewelry collection will be available for both men and women at fine jewelry and specialty retailers in Fall 2009, the products will retail from $150 to $75,000.

“We are so thrilled to partner with the innovators at Simmons Jewelry Co. for such a creative, and absolutely beautiful SpongeBob SquarePants jewelry collection in celebration of its 10th Anniversary year,” said Hal Snik, Senior Vice President of Domestic Licensing, NVCP. “Simmons Jewelry Co. has a unique ability to reinterpret iconic brands into beautifully crafted jewelry, and
their work with SpongeBob is going to yield an absolutely gorgeous line appealing to die-hard fans and trendsetters.”

“Simmons Jewelry Co. is very excited for the opportunity to work with a global empire such as Nickelodeon, and are thrilled about combining SpongeBob’s universal appeal with our creativity and industry knowledge,” said Scott Rauch, President and CEO of Simmons Jewelry Co. “The development of SpongeBob jewelry has been a tremendous creative experience which we are excited to
share with our retail partners and consumers. This fine jewelry collection will help further fill a void in the marketplace for the trendy and fashion forward consumer.” (Reuters)

The collection was kicked off with the creation of an exclusive pendant to be auctioned off for charity.

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