T.I. And Grand Hustle To Be In An Interactive Online Game

Heatwave Interactive, game studio and online publisher, announced today that Grammy Award-winning artist, T.I. and his company, Grand Hustle Records have signed on to appear in Platinum Life. A new online game set in the world of music and hip-hop, Platinum Life will provide the ultimate interactive entertainment platform for artists to connect with their fans.

Platinum Life allows players to enter the music world where they start as an unsigned musician and ultimately reach superstar celebrity status. In this online interactive game, T.I. will guide players in their adventure from struggling musician to successful artist.

The makers of this game, equates the game as a representation of a new “business model” for artists which will allow the artists to connect with their fans as well as make another stream of income.

“Our online game experience allows top-level artists to share their music, video and lifestyle with their huge fan bases in a personal and innovative way,” said Anthony Castoro, co-founder and chief creative officer, Heatwave Interactive. “We feel that T.I.’s music, message and deeply engaged fan base make him ideal as an icon within the game.”

“Heatwave Interactive understood the love T.I. has for his millions of fans and his need to establish a stronger connection with them in a way that is interactive and real,” said Jason Geter, CEO of Grand Hustle, LLC.

Platinum Life is the early stages of development.

Source

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