Ludacris Launches New Cognac, “Conjure”

Rapper Ludacris has launched a new cognac, Conjure, making its debut from Bourdeaux, France at Vin Expo, it similar to a trade show except it’s for liquor.

Reportedly, Ludacris was not low key at all, he arrived in a chauffeur driven Bentley, attracting all of the paps and other vendors at the Expo. Upon his arrival, he spoke at the event, stating what the future holds for his new venture.

“It’s not just me attaching my name to it,” he explained. “Whenever I involve myself in a business, I submerge myself in it…Hard work pays off.”

Luda also tweeted from France, “Live from the Vin Expo in France,” he wrote yesterday (June 22). “It’s like te Magic show in Vegas but for liquor. 6hrs ahead of atl time..Basically I’m telling u don’t blame me if I’m drunk by 8am EST. I’m introducing Conjur to the world today. Here’sa closer look at what the silhouette of the women on the Conjur Bottle look like. Collector’s item. From my view…..My Life Your Entertainment.. Conjure Cognac. Coming to the States Fall of 2009. Everybody wit me drunk as f*ck.”

Conjure was custom blended for the hip, urban market and is expected to run about $34.99 per bottle.

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