Diddy Is King

Diddy is at it again. Diddy is launching a new fragrance for men, which he calls “I Am King”.

Diddy explains the scent in a recent interview, “I Am King is a statement about all men. We are all descendants of royalty – and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all king… It has nothing to do with being arrogant. I Am King is not a statement about myself – I Am King is about every man who is going to go and buy the fragrance.”

“I Am King” will be available to purchase in December through Macy’s Department stores.

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