Nas Inks Deal With Fila
Nas has inked a one year deal with athletic apparel company Fila, according to Billboard.
Fila will support print and TV ad campaign as well as his untitled album, due out July 15 via Def Jam. In return for Fila’s support Nas will wear there products and co-create an apparel line that draws from fashions of the late 80’s.
“My best friend Will and I loved Fila,” Nas tells Billboard. “It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me.”
According to Fila president John Epstein, it was a natural match, “One of my executives spotted Nas shopping in our Manhattan store and struck a conversation with him,” Epstein says. “Nas isn’t interested in selling out. He’s interested in being true, and that fits with our brand.
I kind of want to see what kind of designs Nas come up with, I am sure they will be hot.
Source: Billboard
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