Nas has inked a one year deal with athletic apparel company Fila, according to Billboard.

Fila will support print and TV ad campaign as well as his untitled album, due out July 15 via Def Jam. In return for Fila’s support Nas will wear there products and co-create an apparel line that draws from fashions of the late 80’s.

“My best friend Will and I loved Fila,” Nas tells Billboard. “It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me.”

According to Fila president John Epstein, it was a natural match, “One of my executives spotted Nas shopping in our Manhattan store and struck a conversation with him,” Epstein says. “Nas isn’t interested in selling out. He’s interested in being true, and that fits with our brand.

I kind of want to see what kind of designs Nas come up with, I am sure they will be hot.

Source: Billboard

Alicia Keys could be retiring by time she reaches 30 years old.

Keys hinted her retirement plan in statement to the press saying, “I am working hard now so I have the choice to retire when I want.” Moreover confirming the reason for her retirement she said, “I would like to travel the world and stay in places instead of having to move on like I do now. I want to experience difference cultures.”

The singer went on a brief hiatus in 2006, where she traveled to Egypt. It was rumored the reason for the hiatus was because of pressure she felt for being famous.

Source: Aceshowbiz

Kimora and Djimon were spotted shopping in Beverly Hills over the weekend. They make such a cute couple.

Pic via Splash News

Jay-Z hit the stage with guitar in hand. The crowd cheering for Jay.

He told the cheering crowds, “So they say you guys didn’t want me here to be here tonight.”

“They said you guys weren’t into hip hop. Thanks for all the love here tonight.

“This is a beautiful moment, I’m glad to share it with each and every one of you.”

Check out Jay.

Jay-Z Performs at Glastonbury

Source: Abc4/Pic via Splash News

Beautiful Erykah Badu will be featured in campaign ads for Tom Ford’s new fragrance, “White Patchouli”.

Badu will appear in a series of print ads throughout the Summer/Fall including September issue of US magazines.

I sure we can expect to many more beautiful ads from Ms. Badu.

Source: Singersroom