Keyshia Cole The New Face of Luster Products

Recently, Keyshia Cole unveiled the Luster’s Pink Brand Smooth Touch Limited Edition relaxer kits featuring her image.  Cole is the new celebrity endorser of this haircare product line.

Cole was carefully selected and mirrored all the qualities the Luster Products company was looking for.

“Cole, a platinum-selling R&B recording artist and reality television star, has endeared herself to fans of all ages and resonates with the Pink Brand Smooth Touch target audience, women 16 to 24 years of age.  “When we were thinking about the image and benefits of Smooth Touch, Keyshia Cole was a perfect choice,”  said Jory Luster, president of Luster Products.  “It was important to us to work with someone who already had success and visibility, but also could relate to our target and be someone they would want to emulate.  Keyshia is young, talented, beautiful and has an electric personality.  She’s perfectly represents the woman who uses Smooth Touch products.”  Luster’s Pink Brand Smooth Touch line of hair care products will arrive in stores this summer.”

Source/Pic via WireImage

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